Opinions expressed by Entrepreneur contributors are their own. You don’t have to pay to boost your website’s Google rankings with these free SEO tools. Whether you want to see who’s backlinking to ...

Normally, you can measure the return on an investment (ROI) by taking the gain generated by the investment and subtracting its cost. Sounds simple enough, right? Well, in the search engine ...

Identifying duplicate content issues is a crucial part of your SEO audit. Here's what you need to check for and how to do it. Different types of content issues can plague a site – from URL-based ...

However, when content is duplicated either accidentally or on purpose, search engines will not be duped and may penalize a site with lower search rankings accordingly. Unfortunately, many businesses ...