Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

Google explains how long it typically takes for SEO changes to show results, and the importance of monitoring the effects of the changes. Some SEOs like to make blanket statements that SEO is all ...

Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, all you need to do is normal SEO. He also said that Google won’t be crawling and using the new LLMS.txt files that ...